Google doubtless gathers enough data about me in other ways that my non-use of G+ won’t matter a whit. They felt that they had to have a social network, but they are not a social network company, and don’t need to run a social network in order to do their business.
Perhaps you could add “the death of the social network” to “the death of blogging” in the media-headline scare list. Replace it with pervasive digital loyalty, maybe.
Whatever it is, it’s no bloody use for hearing from people, or talking to a crowd.”